Data & Analysis

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        Colleen provides data and analysis to inform the evolution of museums, zoos, aquariums, performing arts entities, and other visitor-serving organizations. The aim? To help organizations optimize mission execution and financial sustainability.

        Data & Analysis

        Dive into data on audience perceptions and behaviors.

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        Strap on your thinking cap and explore professional analyses and insights.

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        I am the publisher of this website and the Chief Market Engagement Officer at IMPACTS Research & Development, a data and technology company. At IMPACTS, I work with executive decision-makerswhoare responsible for ensuring the long-term relevance and financial success of their mission-driven organizations. Im a curious, camp counselor-type – and I have a thing for cultural centers.

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        EXECUTIVE LEADERSHIP

        Insight on leadership trends impacting executive decision-makers within cultural organizations

        BUSINESS INSIGHTS

        Data on audiences motivations and behaviors, and findings impacting financial health

        MARKETING

        How to increase reputation in order to effectively drive attendance

        NEW AUDIENCES

        Research to aid in effectively engaging new and diverse audiences

        VISITOR EXPERIENCE

        How to increase onsite satisfaction to motivate revisitation and mission execution

        FUNDRAISING & MEMBERSHIP

        Data and analysis to aid in and satisfying members and philanthropic supporters